Essay on 'The Crazy Target Lady' @ The Nervous Breakdown

I wrote an essay up at The Nervous Breakdown today called "'The Crazy Target Lady', or Why You Might Get Trampled to Death This Holiday Season." It's about 'the crazy Target lady' commercials starring comedian Maria Bamford which advertise Target's 2-Day Sale for Black Friday. I examine and 'decode' seven of these commercials, trying to understand/determine their influence on—how they promote dangerous, insane behavior in—the American consumer. Thank you for your time...


As an addendum to my essay, here's some footage of crazed shoppers at the North Buffalo Target near me trampling each other this morning:

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